Our Company Profile

FirstRock Real Estate Investments (FREI) is an IBC incorporated in and under the laws of St. Lucia. FREI is an investment holding company, with a core focus on real estate investments. FREI deploys its capital for the ultimate benefit of Shareholders.

The primary aim is to provide Shareholders with a tax-efficient vehicle, offering an enhanced level of income, above average dividend yield and preservation of capital through the diversification of assets.

FirstRock Group Founders

Board of Directors - FREI

About FirstRock Real Estate Investments Limited

Vision
Vision

The Caribbean’s most Shareholder-centric investment holding company.

Mission
Mission

To capitalize on investment opportunities, which will enable us to constantly increase Shareholder value and deliver above average returns.

Values
Values

Respect,
Performance,
Integrity,
Communication

Vision
Vision

The Caribbean’s most Shareholder-centric investment holding company.

Mission
Mission

To capitalize on investment opportunities, which will enable us to constantly increase Shareholder value and deliver above average returns.

Values
Values

Respect,
Performance,
Integrity,
Communication

FREI: Who We Are

We are an investment holding company, with a core focus on real estate investments. The primary aim is to provide our shareholders with a tax-efficient vehicle offering, above average dividend yield and preservation of capital, through effective diversification of assets.

We are positioning FirstRock Real Estate Investments Limited (FREI) as the premier investment company, and our business mandate is the deployment of capital through real estate opportunities.

At FREI, we have structured our business in such a way that we only deploy capital for the benefit of shareholders.

Our Approach

We are the Caribbean’s most shareholder-centric investment holding Company. What that means is we act purely on behalf of our shareholders, even in the creation of this entity. We wanted to develop a structure that was specifically shareholder focused. Our shareholders are our key and primary stakeholders.

Our Core Values guide our operations here at FirstRock, and we are very strict when it comes to those values. We believe that each person who is employed to or has a stake in the company is entitled to and expected to exhibit respect. A non-negotiable for us is Performance and without fail we will always perform as there are huge expectations of us. The hallmark of our operations is integrity. It speaks to who we are as people, we are people of our word and we deliver on our commitments. We believe that in any sort of undertaking communication is the verb that kills assumptions, gets things done quickly and effectively as a team and with our key stakeholders and shareholders.

Corporate Governance

Investor Information

Our Properties

Latest News

Contact Us

Contact FirstRock Real Estate Investments Limited

Send Us A Message

Ryan Reid

Executive Chairman & Co-Founder,
FirstRock Group

Ryan Reid is the Executive Chairman and Co-Founder of the FirstRock Group. Mr. Reid has over fourteen years of experience in the real estate and financial sectors. He is also the director and principal of Growth Tech Limited (a local technology company), Innovative systems, Bumble Bee Digital Agency Limited, Dream Entertainment Limited, Xodus Carnival Company, Century 21 Properties, Yes Iyah Limited, Dolla Financial Services, Ultra Financier and Medical Associates Hospital Limited and Optimum Distributors.

He has also held directorships on various Government of Jamaica Boards. He is currently the Chairman of the National Education Trust and Director of the Water Resources Authority appointed by the Government of Jamaica. Ryan is also a Justice of the Peace for the parish of St Andrew.

Dr Michael Banbury

Director & Co-founder ,
FirstRock Group

Dr. Michael Banbury is the Director and Co-founder of FirstRock Group. He is a Medical Doctor with a specialty in Primary Care and Diabetology. Dr. Banbury is a graduate of the University of the West Indies School of Medicine where he earned his Bachelor of Medicine and Surgery (M.B.B.S) and the Wharton Business School where his focus was in Distressed Asset Investing. He is also a Fellow of the Royal Society for Public Health (F.R.S.P.H).

Dr. Banbury serves at the Board level of various Private and Public sector entities and brings a wealth of management and business development experience. He is also a Director of Dolla Financial Services Limited and the Chairman of FirstRock Private Equity. 

Norman Reid

Chairman,
FirstRock Real Estate Investments Limited

Mr. Norman Reid is the Chairman of First Rock Real Estate Investments. He is a career Banker and has served the Financial Services Sector for over 40 years with his most recent post being Senior Assistant General Manager for Retail Banking at NCB. His expertise includes Risk Management, Leadership, Sales Management and Governance. He serves as a Director at the EXIM Bank, Access Financial Services and Growth Tech Limited. He also chairs the Sub-Committees of these Boards.

Norman holds a BA in Banking and Finance, a Diploma in Banking (ACIB) and a Diploma in Retail Banking from the BAI (BANK Administration Institute) USA. He is also a Fellow at the Institute of Banking and Financial services in the UK. Mr. Reid was also appointed as a mentor to the Emerging Leader Initiative administered by the Bank Administration Institute.

Alton Morgan

Deputy Chairman,
FirstRock Real Estate Investments Limited

Mr. Alton E. Morgan is an Attorney-At-Law with over 35 years’ experience. He is the Managing Partner for Alton E. Morgan & Company. The practice of the firm includes Real Estate law, Arbitration as well as other areas related to Property law.

Mr. Morgan is regarded as one of Jamaica’s leading real estate attorneys and is a constant resource as it regards conveyancing and property development. He has acted on some of Jamaica’s largest real estate transactions and serves on numerous private sector boards.

Douglas Halsall

Director,
FirstRock Real Estate Investments Limited

Mr. Douglas Halsall, O.D. has spent the last 40 years leading the development of information technology in Jamaica and has consequently been associated with many firsts such as implementing the first ATM in Jamaica and the computerization of many companies within the Health, Insurance and Tourism sectors, among others.

Mr. Halsall founded Advanced Integrated Systems Limited (AIS) in 1987 and currently serves as its Chief Executive Officer. Throughout his executive career, Mr. Halsall has amassed a great deal of experience in leading many cutting-edge technology companies across several industries. Mr. Halsall has a solid reputation for his visionary leadership in technology and his unique style of management. In 2005, the Government of Jamaica, supported by the Opposition, recognized his contribution to technology by conferring on him an Order of Distinction, one of Jamaica’s highest national awards.

Mr. York Page Seaton

Director,
FirstRock Real Estate Investments Limited

Mr. York Page Seaton is a qualified engineer, chairman and CEO for Y.P Seaton & Associates Company Limited. He founded this entity in 1969 and is regarded as one of the leading companies in construction development and engineering in Jamaica and the wider Caribbean.

Mr. Seaton has been conferred with the Order of Distinction (O.D.) by the Government of Jamaica and is a Justice of the Peace.

Natalie Augustin

Director,
FirstRock Real Estate Investments Limited

Ms. Natalie Augustin is a senior Attorney, who was called to the Bar in 1996 and commenced her practice in Saint Lucia in 1997. In her 25 years of practice, Natalie has developed her skills in the areas of international financial services, structuring and registration of condominiums and private developments, mergers and acquisitions, company formations, conveyancing, trusts, wills and administrations. Ms. Augustin is a member of the Society of Trust & Estate Practitioners (STEP) and a Committee member of the Bar Association of St. Lucia. She is also the Company Secretary for FirstRock Real Estate Investments Limited.